Purina Pro Plan Dog Food Reviews, Coupons and Recalls 2024

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The Pro Plan brand belongs to the Purina family, all of which are produced and manufactured by Nestle-Purina, one of the largest manufacturers of pet foods in the United States. Their products are marketed as “nutrition that performs”. The their website describes the brand as “guaranteed nutrition for those who want specialized and great tasting food for their dog”. Their products are developed with input from animal nutrition experts and experienced researchers to ensure that each and every recipe provides quality and balanced nutrition. The Pro Plan brand offers all life stages formulas as well as recipes for puppies, adults, and senior dogs. They also offer recipes for dogs with special nutritional or medical needs.

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The Purina company has been around for more than 80 years, but the brand is one of their newer lines of products. This brand consists of a variety of products divided into five nutritional platforms. The Savor line of products features outstanding nutrition and flavor for everyday nutritional excellence while the Sport line is fine-tuned to meet the high-energy needs of active and working breeds. The Natural line of products is carefully formulated with natural ingredients and all recipes in this line are free from corn, wheat, and soy ingredients. The Bright Mind line offers recipes supplemented with special nutrients to provide brain support and the Focus line includes specialized recipes for dogs with unique dietary needs.

According to their website, the brand is produced in company-owned, U.S.-based facilities. Products belonging to the brand are produced without any artificial colors or flavors, and there are thirty different dry food recipes to choose from. If you aren’t sure which product is right for your dog, the website gives you the option to compare your current dog food to Pro Plan products while also giving you the option to sort their products by life stage. If you are looking for a brand that enables you to compare different options and to select a product that is catered to your dog’s individual nutritional needs, they have you covered.

You may like to Read about Horizon Dog Food Reviews

Has Pro Plan Dog Food or Treats Been Recalled in 2024:

Purina products are produced and manufactured by the Nestle-Purina company which is one of the largest pet food manufacturers in the world. Nestle-Purina has manufacturing facilities all over the country as well as several plants oversees. The brand does not provide specific information about where their products are manufactured (except to say that it is in the U.S.) or where their ingredients are sourced – they only make general claims about sourcing their ingredients from regional vendors and about employing numerous quality assurance measures for their manufacturing processes, but there is no brand-specific information. The Purina company as a whole has been subject to a number of recalls over the years but the brand, being fairly new, has only one recall in its history:

  • In March 2016, the Purina company issued a voluntary recall for Purina Pro Plan Savory Meals due to inadequate levels for certain vitamins and minerals.

Pro Plan Dog Food Reviews 2024

When shopping for this food you will find a great deal of variety in terms of pricing. Their dry dog foods range from $10 to $20 for a 4- or 6-pound bag while larger 34-pound bags cost upwards of $50, depending on the recipe.  The canned food products cost between $1.60 and $2.50 per 13-ounce can. For their Veterinary Diets, you should expect to pay more than you would for the standard diets. These products range in price from about $20 for a 6-pound bag to over $100 for a 32-pound bag, depending on the recipe. To save money on this food, look for printable coupons online or sign up for special offers on the Purina Pro Plan website.

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Pro Plan Reviews

This food includes two different lines of products for dogs, one of which is a line of veterinary diets. The classic line of their food products are divided across five nutritional platforms and recipes are formulated for puppies, adult dogs 1 year and older, and senior dogs 7 years and older. The five nutritional platforms are as follows: Savor, Focus, Sport, Natural, and Bright Mind. The Savor line of products is designed to provide optimal nutrition with plenty of natural flavor while the Focus line is formulated for dogs with special nutritional needs. The Sport line offers optimal nutrition and energy for active dogs to promote strength and endurance while the Natural line is free from corn, wheat and soy ingredients. The Bright Mind line of products is formulated with key ingredients to support brain health and function.

Is this brand of Food Good for my Dog?

Just because their products have only been recalled once in recent years doesn’t necessarily mean that it is a quality brand. In order to determine whether this is a good brand for your dog, you need to consider the quality of the ingredients used, the safety of the brand’s manufacturing facilities, and the nutritional balance of their products. Purina provides some general information on their website about sourcing their ingredients from regional sources and about employing quality assurance measures, but there are no specific details for any of their brands – this can be considered a red flag. A quick review of numerous products reveals the use of some quality proteins like chicken and chicken meal, but there are also some questionable ingredients like unnamed animal fats, pea starch and dried beet pulp. Overall, the brand seems to offer mid-range quality – you could do better for your dog, but it is not the worst of Purina’s brands.

Dry Food: The brand offers thirty-eight different recipes for dry food. These recipes are divided into five different nutritional platforms with various life stage-specific options. They have a variety of recipes that are specifically designed to meet the energy and nutrition needs of active and sporting breeds as well as dogs suffering from food allergies or sensitivities. There are products that cater to puppies as well as adult dogs, and even small-breed and large-breed dogs have their own unique formulas. dry food products are made with quality proteins as the number-1 ingredient and supplemented with whole-grain carbohydrates and, in some cases, grain-free carbohydrates to meet your dog’s need for dietary fiber. Here is a list of the five nutritional platforms among which their food recipes are divided:

  • Savor – excellent nutrition and natural flavor
  • Bright Mind – nutrients to support brain health
  • Sport – promotes strength and endurance
  • Focus – catered to unique nutritional needs
  • Natural – no corn, wheat, or soy ingredients

Canned Food: When it comes to their wet and canned food offerings, they have twenty-eight different options. Their wet foods come in canned entrees as well as tubs – there are also shredded meat entrees and flavorful stews. Just like their dry food recipes, their wet and canned foods are divided among five nutritional platforms – Savor, Sport, Focus, Natural and Bright Mind.

Meal Enhancements:  If you want to add some flavor or a boost of nutrition to your dog’s dry food, you can use Purina Pro Plan Additions meal enhancements. These meal enhancements come in squeezable pouches and they are all made with human-grade ingredients and supplemented with healthy nutrients. The four flavor options available for these products include:

  • Beef & Carrot Puree
  • Chicken & Pumpkin Puree
  • Beef & Garden Vegetables Puree
  • Chicken & Berries Puree

Dog Treats: Aside from their dry food and wet food offerings, they also has a line of dog treats. There are five different flavor options, all of which belong to the Savor product line. Here are the flavors:

  • Tender Strips Made with Real Lamb & Sweet Potatoes
  • Chewy Slims Made with Livers & Hearts
  • Roasted Slices Made with Real Chicken
  • Hearty Rewards Made with Real Chicken
  • Tender Strips Made with Real Turkey & Avocado

Individual Recipe Review: Naturals Lamb & Egg Recipe Dry

This Natural Lamb & Egg Recipe dry food formula is part of the Natural nutritional platform and it features fresh, natural ingredients in an easily digestible formula. This recipe features real lamb as the first ingredient and it is made with alternative sources for carbohydrates – no gluten, grains, or soy. This recipe offers a blend of omega-3 and omega-6 fatty acids to help nourish your dog’s skin and coat, plus it is supplemented with antioxidants for a strong immune system. This recipe is formulated for adult dogs one year and older.

As promised, the first ingredient in this Natural Lamb & Egg Recipe dry food formula is lamb and it is followed by chicken meal. Fresh lamb is a high-quality ingredient and an excellent source of animal protein. You should be aware that fresh meats like lamb contain up to 80% moisture by volume. So, when Purina cooks the product, the volume of protein provided by the lamb could become much lower. While this might be a problem if fresh lamb were the only source of protein in this formula, the fact that chicken meal is listed second is a good thing. Meat meals like chicken meal have already been cooked to remove moisture which makes them a highly concentrated source of animal protein. Supplementary protein sources in this recipe include dried egg product and brewers dried yeast. The quality of both of these ingredients is difficult to judge and may raise a red flag for some consumers.

After the proteins come the carbohydrates – pea starch and cassava root flour. Both of these are gluten- and grain-free carbohydrates so they are unlikely to trigger food allergies or sensitivities in your dog. Additional carbohydrate sources include dried beet pulp and pea fiber. It is difficult to say how much nutritional value any of these ingredients really contribute – they are most likely used as sources for dietary fiber. The crude fiber content of this recipe is 7.5 which is fairly high – it would be better to see a value lower than 5%. The remaining ingredients in this Natural Lamb & Egg Recipe dry food formula consist primarily of fats and supplements. Animal fat is the main source of fat which could be a problem because it is an unnamed source – the quality of this product cannot be determined. Fish oil is another unnamed source. The saving grace of this recipe is the inclusion of chelated minerals – minerals that have been chemically bound to protein molecules which makes them easier for your dog’s body to digest and absorb.

Overall, this Natural Lamb & Egg Recipe dry food formula has a guaranteed analysis as follows:

  • Crude Protein (Min) – 26%
  • Crude Fat (Min) – 16%
  • Crude Fiber (Max) – 7.5%
  • Moisture (Max) – 12%
  • Zinc (Min) – 200 mg/kg
  • Vitamin E (Min) – 460 IU/kg
  • Calcium (Min) – 1.0%
  • Phosphorus (Min) – 0.8%
  • Omega-6 Fatty Acids (Min) – 1.2%
  • Omega-3 Fatty Acids (Min) – 0.4%
  • Calorie Content – 444 kcal/cup

Bottom Line:

Overall, the Purina Pro Plan brand is one of Purina’s better product lines. Made with natural ingredients and divided into five nutritional platforms, they offer customers a variety of options to choose from in creating a custom diet for their dog. While the website states that their products are manufactured in the United States, no details are given as to the exact location and there are few details about exactly where their ingredients come from. This is not necessarily a bad thing, however, and a review of several products reveals the use of quality ingredients like fresh lamb, chicken meal and chelated minerals. There are, however, some questionable ingredients as well – things like pea starch and dried beet pulp which offer limited nutritional value and unnamed fat sources. All in all, however, this appears to be an affordable and above-average product, though you could do better.


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  1. I have had labs for over 20 years and have always feed them pro plan of some kind. I have been very disappointed in the bright mind bags I have bought . The bag is full of worms and moths. When I took the 3 past bags back to petco, they offered me a replacement bag with no questioning at all. When I got to the counter with my new bag, I asked was this a common thing, they commented all purine products are like that. This is really surprising as I was under the impression this was the dog food of all dog food. No telling how many worms I’ve feed to my dogs. I will be switching tomorrow

    1. When you find worms, that means that the dog food was not rotated in the store. And it’s old. Always check the dates on everything you buy. I used to work for a dog food company.

  2. We have been buying you brand for years We got a beg just the other day and it’s very oily. We bought it at target in union town pa. We bought another bag at Walmart and it is not

  3. I bought a huge bag of pro plan savor dog food and it is full of worms that is the second bag that I bought that had worms I will never buy your food again 100.00 I spent on your dog food with worms I’m done

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